We call it LCS – like, comment, share – that creates a connection.
Like feeding your pipeline, LinkedIn requires building a routine so every day you are doing a little bit more to create brand familiarity.
Set time aside like you would with prospecting and feeding the pipeline – whether it is 30 minutes or an hour – and commit to posting. After three months, it will become routine.
Repetition leads to habit and some days are going to be harder than others, but consistency is a must. Putting in the work will be a game-changer.
Curation Can Give You Some Breathing Room From Creative Burnout
Sometimes you can get burnout from creating new content and it can feel like a grind. Curated content gives you some breathing room and allows you to step back and recharge your social batteries. Going completely MIA could jeopardize the progress made.
This is where your professional and personal persona austria telegram data have to balance. Putting more of “you” into your engagements leads to authenticity and diving deeper into relationships with people.
It Isn’t All About Likes When Using LinkedIn’s Marketing Power
We get so caught up in scoring the highest likes, but likes don’t always convert as well as quality. It is about how well you are “speaking” to the audience and giving them something value-added that is relevant to them personally.
Find ways to be creative while still staying within the parameters of your overall marketing message.
Taking Cumulative Steps To Familiarity
LinkedIn is not something that you jump into too deeply. It is important not to get burned out and not to get into trouble. Disclose parts about yourself, but don’t be too self-disclosed.
Whatever it is that you do well, do it on LinkedIn. It is all about being “you” since you are your own brand. When you connect as a person, it is 100% more impactful.
Try not to get into your own head and overthink being “creative.” Sometimes the best engagement is found in just being authentic and genuine.
Building A Routine Feed Your LinkedIn Pipeline
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