The target audience of the video is people suffering from diabetes. A huge percentage of patients fall into depression, afraid to admit their diagnosis.
The goal of the video was to convey the message that life with diabetes is, first and foremost, life.
We talked about "getting to know" the disease, presenting costa-rica phone number data the disease in the image of a real person and capturing all stages of its psychological perception. Diabetes can be your worst enemy, but once you make friends with it, your life will return to its previous course.
The video was shot specifically for the Sverdlovsk Diabetic Society of the Disabled
Phone: (343) 260-89-61
Agency: Red Pepper
Creative Director: Danil Golovanov, Nikita Kharisov
Copywriter: Ivan Sosnin
Art Director: Yulia Uzkikh
Director: Ivan Sosnin
Camera Operator: Dmitry Kurenev
Post-production: Evgeny Kharchenko
Project Manager: Olga Burlakova
Account Manager: Alina Kuznetsova
Actors: Vyacheslav Kharkhota, Oleg Solodukhin, Anna Chernobrovkina