Event marketing plays a key role in international promotion, helping B2B companies build their brand, gain trust, establish partnerships and acquire customers in new markets .
Thanks to stationary, online and hybrid events, B2B companies can effectively introduce their products to new markets, analyze local needs and develop relationships with international partners.
Event marketing therefore supports export expansion by enabling linkedin data brands to build recognition, establish business relationships and generate sales opportunities.
What does event marketing offer in this area?
1. Building international brand recognition
Organizing or participating in B2B events in foreign markets helps companies increase their visibility on a global scale. Well-planned events allow brands to showcase their products and services, emphasize innovation, and build trust among potential customers and business partners abroad.
Participation in international fairs and conferences : Fairs and conferences organized in different countries allow companies to reach a large number of potential customers and business partners, which is especially important when entering new markets.
Presentations and speeches : Participating in panel discussions or conducting training sessions allows companies to position themselves as experts in the industry, which increases the credibility of the brand in the eyes of international audiences.
Did you know that you can get a grant from the EU to participate in foreign fairs, exhibitions, conferences or trade missions?