which read as follows:

[rochon.a1.119]

Crisis management — PR agencies are here to help. If you want to lessen the consequences of a crisis, a press release that includes an apology and shows empathy could help.
In early March 2021, Oprah interviewed the royal couple, Harry and Meghan. The most controversial claim that emerged during the interview was that a royal member made a comment about the potential skin colour of Harry and Meghan's child, due to Meghan's mixed heritage.

Two days later, the Queen issued a statement (a press release)

"The whole family is saddened to learn the full extent of how challenging the last few years have been for Harry and Meghan," the Queen's statement said.

The issues raised, especially regarding race, are worrying.

While stories may vary, they will be taken very seriously and addressed by the family privately,

Harry, Meghan and Archie will always be much loved members hong kong mobile database of the family."

Launching a new product — If you are launching a new product or service, the best marketing and publicity you can get is through media coverage.
The best way to get coverage for a new product is through good news. How is this product going to benefit society or those who are going to buy and use it?

Recently, PepsiCo has announced a collaboration with NBA star LeBron James to launch its new energy drink, MTN DEW RISE ENERGY. You can read the press release for the new product here .

Announcing new staff — For larger companies and businesses, it can be a good idea to announce when there has been a change in staff. It can indicate a new approach, a fresh start, or much more.
These types of press releases are usually directed at members of the industry.

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8 common examples of press releases
There may be more, but here are the eight most common examples, or types, of press releases with a brief description of each.

General press release

News about a company going public

This is an official announcement of any topic that is worth reporting and falls into the news category. It can also be topics relevant to a specific industry.

Press releases for events
It's basically just that, an event, and the timing of publication is very important. If it's too early… everyone forgets. And if it's too late… they already have other commitments. The best option is to send them the information well in advance but indicating a specific publication date, normally two weeks before the event.


Example of a press release about the #LatamDigital awards, prepared by Interlat .

Press releases for new releases
New service? Or are you launching something new in your company? Either way, it's a very important moment for you and your audience. There are templates for every occasion and plenty of examples to help you when needed.