Structured data for mobile search

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Rich snippets tend to get special treatment in mobile search results because Google will allow mobile users to interact with these results in a variety of ways. Users can book a flight, event tickets, or make a reservation directly from the rich result in the SERPs. Your rich result can also appear in the carousel which is a list of “card” results that users can easily scroll through. The carousel appears before regular organic results in the SERPs.

Structured data for voice search
Voice search has become very important as more and austria whatsapp number database more people search by speaking into their mobile devices or smart speakers. When a voice search is performed on a smart speaker, an automated voice will read the result to the user. The result that is read is from a featured snippet about 40% of the time. Featured snippets are taken from the content of the page, not from structured data.

Google has started to implement what it calls speakable schema that recognizes content within a web page that can be read aloud by the smart speaker using text-to-speech . Speakable schema is structured data that has a code format that can be added to web pages. As Google continues to implement speaking schema, it will have a greater impact on voice search.