stories and the solutions are

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Now, one of the concerns of many professionals is that in all the literature related to bots, both the success aimed at illustrating how large companies with large budgets and teams with the resources to innovate do it, but they never remember SMEs or how to implement it within the digital marketing strategies already in place such as SEO or PPC to improve results. That is exactly what we are going to do in this post so that you get some very practical ideas that you can implement specifically in your SEO strategy.

The difficulty of TOFU traffic
If you are reading this, and more so on the Semrush blog, I am sure you are familiar with the benefits and advantages of content marketing to achieve greater organic visibility. You have even started projects and strategies for your company or your clients to achieve results.

However, not everything is as nice or as easy as it seems. When we want to analyze the return on investment, it is not always easy to justify. Especially because the traffic we attract by definition is traffic malaysia mobile database that is at the top of the funnel (tofu) and at that moment, the user who visits you is not ready to take action. They are simply researching and at an early stage of their purchasing process.

This makes it difficult to monetize traffic and requires strategies to facilitate interaction with your company. Traditional inbound marketing tried to solve this problem, but users are no longer as naive or willing to do as many things as they used to be.

The death of inbound marketing (as we know it)?
Here comes the controversial part of the post... let's see what you think! The truth is that the old inbound marketing doctrine of generating quality content optimized with keywords, generating a lead magnet in the form of an ebook, putting calls to action on a landing page is something that the user does not fall for. And they do not fall for it because we know that if we leave our data the content will most likely not be of the best quality (our fault, marketers) and we will also have to suffer with a barrage of emails from that company in which we are not interested.