Using Snapchat in business?

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Using Snapchat in business: Snapchat is increasingly being talked about, I wanted to look into the subject. We tend to think that only young people use this application. Mistake: the media and businesses are also riding the wave. Clarisse Gratecap, founder of Snapologie, gave a high-level conference on it at the BlendWebmix. Focus on the little yellow ghost and its professional use. (this article was updated on 9/29/19 and now includes its podcast - link at the bottom of the article).

What is Snapchat?
Snapchat is a free photo and video sharing app .

The particularity of this application is the existence of a time limit for viewing the media sent to its recipients. Each photograph or video sent can only be visible to its recipient for a period of time ranging from one poland number for whatsapp to ten seconds, and recently up to an infinite time. This application allows you to send messages with images or videos that self-destruct after 1 second to an infinite time (the duration is chosen by the sender), including selfies . 350 million snaps are exchanged every day in the world 2 . The application also allows users to create a Story. It is a juxtaposition of several photos/videos. A "story" can be viewed as many times as the user wants, but each element of the story has a lifespan of 24 hours. (source wikipedia ) .



In France, Snapchat has 10 million active users, which represents 30% of French Internet users who are registered (and 16% who use it every day).

photo sharing ..But not only
But the tool is not only for sharing photos: Snapchat is a social network in the same way as Facebook, Twitter, Instagram… But it works differently.

Community animation : We need to find a new way to engage because the now usual “tag a friend who” is not possible on Snapchat.
Metrics : The only numbers Snapchat provides in terms of statistics are the number of views and screenshots. The only way to gauge your friends' engagement is to get them to screenshot a snap.
Use : on a network like Instagram or Facebook, we seek to highlight ourselves, to show a good image of ourselves, our brand, our products.
[bctt tweet= »Using Snapchat in business gives a dynamic, voluntary and digital image. » username= »AnneClaireGirar »]

Any business can go on Snapchat but they have to find their tone, this doesn't necessarily mean using funny lenses, you can also be serious, you just have to know the features well and integrate them into your stories.

The tool lends itself more easily to a B2C target . In general, when you use Snapachat you already master all the other social networks. And this is important because they are not used in the same way at all.