ecommerce trends are set to

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Today, with the proliferation of points of purchase, from social media commerce to online marketplaces and eCommerce stores, the variety of marketing channels for digital businesses seems endless (although only a few can truly scale an online business).

Before we discuss how to approach top- and bottom-of-the-funnel customers, we need to identify which reshape the industry in the coming years:

Rising consumer expectations: With Amazon raising consumer expectations of e-tailers, demand for fast shipping, abandoned carts, and digital marketing costs are likely to increase.

Competition on Google: While organic and paid search remain the most important source of traffic for eCommerce, there is increasing competition for consumer attention from Amazon, Facebook, Instagram and Bing. As well as from alternative traffic channels, such as Pinterest, Snapchat and TikTok.

Diversification: Not just across platforms, but across brand discovery iran mobile database channels as well. As Google and Facebook ads continue to play a dominant role, eCommerce marketers need to pay special attention to more targeted channels. Local channels, images, and YouTube searches offer smaller audiences, often at a more cost-effective price.

Existing customer bases: Because many brands have already exhausted their new customer bases, targeting existing customers is more important than ever. Paving the way for customer activation strategies and channels.

Omnichannel marketing in eCommerce involves a more targeted online-offline mix: in-store sales still outnumber online sales, and despite the accelerated adoption of digital shopping, a physical presence implies a huge business growth. Therefore, bridging the gap between online and offline is crucial to scaling your brand.
Download the data from the study of eCommerce growth channels in Spain here.