In this case, our recommendation is to make sure that we put machinery in place to get the team moving:
Find topics that motivate them. For example, articles they would like to refute.
Help them by writing part of the articles. For example, have our team write the introduction.
Content Marketing as a Service. Nowadays, there are cloud platforms designed to manage content production. Platforms that go beyond collaborative editing and allow you to control the different stages of the content life cycle. At Wild Wind Marketing, we use GatherContent .
Interviews. If our internal people are not very comfortable writing, we can, for example, interview them. Ask them to tell us about something in detail. We record cambodia telegram screening what they tell us and transcribe it. We also have the video to use.
At Athento, for example, we have a Slack channel called “demos.” In that channel, engineers post GIFs using Recordit or very short videos about a feature they’ve developed. Then, the internal marketing team or Wild Wind Marketing writers watch the videos and write about them.
Finally, there is no way for the internal team to write or keep up.
No problem. You can consider outsourcing content . At Athento we do this because the internal team is focused on product development and project execution. The internal team does not have enough time to write ebooks, posts for internal and external blogs, generate sales material or product documentation.
Wild Wind Marketing also helps other clients who do not have a marketing department as such, or who have offices in several countries and each country produces its own content. It also has clients who can write, but who need to fit the content into a marketing strategy and do not know how. As you can see, the scenarios are varied.