User Generated Content

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What is earned media?

Earned media
You don't have to drive or fly. They offer to take you there.

And not just any one, but a whole bus full of satisfied users, evangelists or brand ambassadors .

It's the social proof bus. Social proof that you've passed with flying colors.

Earned media is the recognition of your efforts.

These are the media generated by your community as a consequence of your behavior.

If you have fulfilled the promise of your value proposition, you azerbaijan mobile database offer a quality product or service, and you always take care of your community (from recruitment to loyalty), it is likely that you will make your debut in this medium.

Top Earned Media
Here we can find everything from word of mouth to links, reviews and mentions.


It is the users themselves who talk about your brand and generate content about it.

For example, if you sell sneakers, it's great to share an unboxing video or a photo of the look.

This type of content is very valuable for your content strategy.

This is what is known as User Generated Content (UGC) , content generated by the user himself that makes your brand go viral, provides credibility and trust, and attracts new users.

We have said that content creation has a cost. Well, with UGC you have valuable content “at zero cost”.

Link building and SEO
And continuing along the line of content, if there are pages that link naturally to your site, it is well-deserved “SEO recognition” and a reward for your work.

Likewise, if you appear in the top positions organically, it's because you've earned it. Or not?

Mentions, comments and shares on social networks
They are a statement of intent towards your brand.

Getting your community to commit and express it openly is a great achievement.