You simply need to break the macro category into smaller categories.

[sabarina38]

So you will no longer be a general personal trainer but you will be the personal trainer for pregnant women, for example; personal trainer for elderly people; personal trainer for those who suffer from back pain, and so on.

Create a brand for each type
Once you intercept the micro category what you have to do benin whatsapp number database is understand if there is a market, that is, if there are people who actually search for and desire the service that you want to provide. If you realize that there is no market, move on and study another micro category.

To understand if there is a market you can use very powerful tools such as Google, through search volumes; Google Trends , but also in the sales rankings of books that are sold on Amazon for example. The more books are sold on a certain topic, the more interest there is.

Let's say you have identified two micro categories. The mistake that is almost always made is to create a single container, putting all the services inside.

As already explained, it is necessary to follow the rule of one: one service, one brand.