The Role of Online Forums in Building a Lead Network

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It is family life, the life of the association or the coffee machine that have invited themselves onto the airwaves, bringing the media closer to a “real life” from which they had distanced themselves too much.

Let's keep the public at the table! Between the too closed circles of powers and the suffocating jungle of social networks where people have never given their opinion so much without necessarily finding their happiness there, the media have the historic opportunity to become again the places of trust where all experiences and all opinions confront each other. And debating while listening to each other is co-constructing the future of a Nation.

The second reason that encourages the media gambling data china to co-construct is the violence of the economic crisis that is hitting all institutions, companies and intermediary bodies hard. The urgency that the latter feel to maintain the link with their audiences, communities or customers is accelerating the general “uberization” of content: everyone will soon be ready to define themselves as media in order to begin a constructive dialogue with those who finance or trust them. The risk of being overtaken by other economic sectors on this front of co-construction is compounded for the media by the risk of appearing useless. A gross optical illusion that nevertheless risks being fatal to media locked away in their respective ivory towers.