How to Integrate Offline Events into Digital Lead Funnels

[shishir.seoexpert1]

This is one of the biggest changes to the way TV ads have been bought, sold, and delivered in decades. Much like programming, advertising was distributed in a “ carpet bombing ” fashion: the same product at the same time in the same place for everyone.

In the midst of an unequal battle with digital, personalized ads will be able to improve the TV experience for viewers who are abandoning TV for ad-free streaming services like Netflix.

A new crisis of confidence ?This is an important gambling data lebanon step towards the digital transformation of a sector heavily impacted by the pandemic (minus 20% of turnover for 2020), and in direct competition with digital platforms which,

Segmented advertising means the possibility of fine analysis of data, particularly personal data,

of each viewer. Thanks to better knowledge of the audience and an intelligent planning context, we can indeed produce and broadcast more "smartly" . But targeted advertising is not starting on conquered ground: according to a YouGov study published in March 2020 , 56% of French people say they are opposed to targeted advertising on television .