Outsourcing or having your own team

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Likewise, if you decide to build an internal career path for SDRs, you should think about what area they can develop into. Large organizations typically have a separate sales development department, often led by a sales development manager/VP or director of sales development.

The department will still operate largely in concert with Sales and Marketing, but will have its own infrastructure and management team.

Outsourcing a sales development team can often be seen as an expensive option for a business, but when you take a closer look at the investment that goes into building an in-house SDR team, you may bahamas mobile database be surprised at the results. All things considered, outsourcing sales development can save you a significant amount of money, not to mention the time it takes to build a successful team.

A great way to start determining how big your SDR team should be is to determine how many inbound leads your marketing team produces. As a guide, we suggest that one SDR should process 300 qualified marketing leads per month over 20 business days, at a utilization rate of 15 leads per day. Anything less than that, and resources will likely be offset by the remaining available time on hybrid activities, which can be difficult to manage.