Inbound:
Pros – They contacted you first; therefore, they need something or are interested in learning more about your services or products.
Cons – They may not exactly fit the profile of your target customer base or even resemble the type of companies or clients you are looking for.
Outbound:
Pros – Your sales team researches and finds suitable companies germany phone number list and clients based on your ideal customer profile. These companies normally are the right size for the product you are offering.
Cons – It can be difficult to connect with the right person in the company. And even if you do, they might not need you or what you’re selling right now.
Other Types of Inbound Leads:
A cold lead is where the customer is doing an Internet search or casually skimming through an article; they see an ad and click on it—this forwards them to your landing page. They understand little about you or the service you offer, they might not even care too much, but they contact you for more information. Overall, they have no prior knowledge or attachments to your company or brand. They don’t know you, so at this point, we could say…they are indifferent to you and your company.
Conversely, a warm lead is a customer with a positive opinion of you, your company, brand, service, or product. They might be a follower of your newsletter or a fan of the articles you publish online (one of the main benefits of content marketing). They may even have experience dealing with you personally, so…they might really like you.
Preparing for a Different Type of Lead
inbound&outbound