Technology is a key driver of growth

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The emergence of the car-sharing business was driven by a number of technical innovations that made it possible to make electronic payments, guarantee the reliability and transparency of the transaction, create online showcases and social ratings. As the market developed, mobile technologies began to play a significant role in the popularization of online rental services. Thus, Getaround users mainly interact with the service through an application on a smartphone. They can book a car via their phone, having previously selected the closest car using geolocation.

Mobile technologies and geolocation are also key technologies when using the Lyft.me service. Here, through the application, you can see who is nearby and ready to give you a ride. In addition to convenience, through mobile services, you can add gamification elements that involve users in communities. However, the option of developing through a mobile application is not always suitable. The famous Airbnb, for example, is more popular with its website. It all depends on the specifics of the business.

How are we?
In Russia, the situation is a little different. In RuNet, "sharing" services furniture manufacturers email list in usa are still aggregators of offers from rental companies, while Western resources are more focused on interactions between individuals. This "Russian peculiarity" is due to the high level of mistrust in society.

The success of a "sharing" platform will depend primarily on how it proves itself. The reliability of the service and the security of transactions should be given special attention. However, businesses have had to overcome similar difficulties in Western markets, so there is a solution to the problem.

Be that as it may, we also have successful examples of modern rental services. Russian projectRentmania.orgis a platform where anyone can rent or lease something. Rental ads are accepted from both rental companies and individuals. The platform accumulates goods of various categories: sports and tourist equipment, tools, equipment, children's goods, clothing, etc.