Google Analytics 4 (GA4): The Ultimate Guide and Tutorial

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Today, Google Analytics 4 (GA4) is the analytics tool of choice for millions of customers around the world. It's been three years since Google introduced GA4, and some big changes have occurred. If you've been putting off upping your GA4 skills, now is the perfect time to learn more about the "new" analytics tool. In this article, we'll cover the basics of GA4 germany consumer email list and how to use it.

Why did Universal Analytics switch to GA4?
Driven by the changing digital landscape and the need for a more comprehensive, privacy-first, and future-proof analytics solution, Universal Analytics has transitioned to GA4, which has better collection capabilities, additional machine learning capabilities, and puts user privacy and data security first. This gives users a more comprehensive view of their behavior across devices and channels, so businesses can make more accurate, insightful, data-driven decisions.

Is Google Analytics 4 free?
Yes, Google Analytics 4 is completely free. There is no cost to set it up or run it. However, please note that some of the more advanced features and customizations require more expertise or third-party integrations and therefore may incur additional costs.

Can I run Google Analytics 4 and Universal Analytics at the same time?
Yes, there is a provision to use both Google Analytics 4 and Universal Analytics simultaneously until the migration is complete. Companies can still collect data in this format, allowing them to compare the two analytics platforms to identify the differences between them and make the right choice for their next actions. Note: Google recommends migrating to GA4 as soon as possible to take full advantage of better features and ensure a smooth transition.