International Keyword Research by Andy Atkins-K uk email address list rüger Andy, CEO at WebCertain spoke about one of the subjects he is best at: keyword research in an international context. Andy explained the need to try and find out the keywords that are popular with your target audiences. It is easy to find the grammatically correct translation for a specific term in the dictionary, but that doesn’t mean that your customers will use that term. Andy wrote a great article for Search engine watch last summer about why keywords should never be translated, which I bookmarked and keep referring people to.
The complexities of every language, its linguistic keyword expansion, the possibilities for keyword misspellings, accents, plurals and how those factors can affect your competitive advantage. A relevant article to Andy's presentation is the one he wrote on SEW a few days ago on how keywords affect the longtail. The international challenges of Local search by Will Critchlow Will Critchlow from Distilled and his brother Tom Critchlow both organised and spoke at the SEOMoz Pro training seminar last month.