Do you know how much work it is to take care of a puppy?

[rifat28dddd]

Now give it a try with your product!

Using the infomercial approach makes it easier for your customers and prospects to understand what you do and the specific value you add — which ultimately convinces them to buy. On top of that, using the infomercial pitch structure will help your sales team ramp up faster, internalize your value proposition, and even articulate it without slides or demos.

So the next time you find yourself lying awake in bed at 2AM, struggling to put together your sales pitch, simply turn on your TV and tune in to the secret formula you’ve been looking for.


When you were a kid, did you ever want a puppy? Did you dream of playing fetch, running in the park, or snuggling on the couch with your little buddy? Nothing more awesome than that, right?!?

So what did you do? You got all fired up and with iron-clad armenia telegram data resolve, waited until your parents were in a good mood, and finally asked (or perhaps begged) your parents for a puppy.

But rather than the open-and-shut case you were hoping for, what likely followed was a barrage of heated questions intended to shut you down:

“Who’s going to pick up its poop and take it to the vet?”
“Who’s going to walk and feed it every day?”

Or perhaps the dreaded…

“A puppy? Do you remember what happened to the [hamster | goldfish | turtle| or other deceased pet ] we bought you

last year?”

Bottom line: if you didn’t have good answers to these questions, chances are you didn’t get the puppy!