The proportion of positive responses to the experimental group is 24.72%. This is the percentage of users who saw the advertisement and know the band. Compared to the first survey, the figure increased by 3.8%.
The share of positive responses in the control group is 21.35%. This is the percentage of users who did not see the ad and responded positively to the brand. Compared to the first survey, the figure increased by 4.25% .
Thus, in 2 months of advertising campaign we managed to achieve russia rcs data excellent results.
Thus, in 2 months of advertising campaign we managed to achieve excellent results.
Absolute brand promotion effectiveness is the approximate difference in the number of positive reviews about a brand or product from those who saw your ad and from users who did not see it.
Image campaign and traffic campaign optimization
Exceeding KPIs for a traffic campaign is associated with regular optimization:
exclusion of inefficient and expensive irrelevant placement sites;
periodic budget adjustments.
To exceed KPIs in image campaigns, Wunder Digital carried out the following work:
Absolute brand promotion effectiveness
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