1. Identify the Decision-Makers and Reach Out

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If the sales closing process were easy, you probably wouldn’t be reading this article. On average, it takes eight touchpoints to close a deal. Depending on your sales cycle, it can be a heck of a lot more.

Closing a deal is more than just following a formula. It’s as much an art as a science. In this guide, you’ll learn both.

How Do You Close a Sale? First, Solve a Problem
The simplest way to close a sale is to clearly show the decision-maker how they stand to benefit from your offering. Tell them exactly how you solve their problems and why you do it better than anyone else.

You don’t need a complicated sales process. Just speak (or write) directly to your prospect’s needs with genuine conviction in your solution, and your close rate will go through the roof.

However, it’s not as simple as “just solve their pakistan telegram data problem,” and start closing deals. There is a process you can follow that helps showcase your solution effectively and to the right people—in a way that helps you win more sales.

Let’s get into our top sales closing techniques and processes below.

How to Close a Sale: A Step-by-Step Sales Process to Close Deals Faster
Following these closing strategies can help any salesperson in any industry close sales faster and more effectively.

The first step to closing the sale? Make sure you’re selling to the right person.

Let’s say you run a janitorial service, and you’re trying to get into new mid-sized office buildings. Will you reach out to:

A) A business that rents space in the building
B) The owner’s secretary
C) The building owner
In that situation, you’ll want to target building owners because they are the only true decision-makers.