What should be included in an internet marketing audit? General traffic analysis

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First of all, visitors that bring in income are important for a business. Bare traffic without purchases and orders is as useless for a company as its absence. What to do if there are few visitors or they are not targeted, traffic analysis will tell you. Yandex and Google analytics systems allow you to find out who came to the site (demographic characteristics of the audience), from where and by what keywords, from what devices, how poland consumer email list long the visit lasted, what pages interested visitors, what target actions were performed, etc.

After analyzing all this data, we can understand:

how high quality traffic do you get;
how well known the brand or company is on the internet;
why some pages receive more visitors and others receive fewer;
how to redistribute the budget between channels so that they bring more targeted traffic, etc.