Ways to Attract Clients to a Beauty Salon

[subornaakter24]

Method 1. Online booking service
Method 1. Online booking service

Source: unsplash.com

Are you looking for modern methods to attract clients to a beauty salon? Install a button or widget on your website that a person can use to make an appointment online — this will bank email list allow you to promote your services with the greatest efficiency.

Thanks to such a service, a person can sign up for a procedure at any time, even at night. Otherwise, the beauty salon will lose 30% of potential clients.

In addition, such an online booking button will make the procedure for booking a visit simple and understandable for both the administrator and the visitor. The ultra-modern online booking method GBooking has many advantages compared to traditional services, namely:

the ability to make an appointment online 24 hours a day, 7 days a week;

the administrator immediately receives a notification about the recording;

simple and intuitive registration process not only for the administrator, but also for the client;

information for visitors is structured;

The recording button can be placed on the websites of partner companies.

Method 2. Expanding the range of services
What else can be done to attract clients to a beauty salon? Methods that have proven themselves well can be both qualitative and quantitative. For example, maximizing the range of services offered will help you interest regular clients. As a result, you will also have new visitors thanks to word of mouth.

Even despite the existing competition in the salon business, you must create new services, the appearance of which for the first time in your establishment must be informed to clients. For example, hair burning with fire is a procedure that is not so common, but there is a great demand for it.



Entrepreneur Arsen Dekusar talks about how to attract and retain clients in a beauty salon

Method 3. Advertising in the media
Advertising to attract clients to a beauty salon is divided into the following types:

A TV commercial is aimed at a large number of potential visitors at once. The main advantages of this type of advertising are: double impact - visuals and soundtrack; large audience reach, personal nature of communication; the effectiveness of the influence of a TV commercial is comparable to personal sales by telephone.

Newspapers and magazines are widely used, but such advertising will be budgetary compared to a TV commercial. Visually, an ad in a newspaper does not look as attractive, it is difficult to stand out against the general background of identical information.

Radio advertising is ideal for companies that already have a large base of regular customers. The main advantages: efficiency, you can contact a specific target audience, cost savings when creating a radio commercial, ease of making changes.

Method 4. Advertising souvenirs
Is your goal to show the prestige of the salon and attention to visitors? Then use promotional souvenirs, your clients will be 100% satisfied. Souvenirs are divided into:

branded souvenirs: keychain, badge, pen, etc.;

serial souvenirs: printed branded calendars;

gift souvenirs: nesting dolls, wood products, panels, metal embossing, etc.