A good story is the key to success

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To strengthen the image of a company, you need to come up with and tell people some kind of effective story. This has always worked in offline advertising, and it works in modern Internet marketing too. People simply adore good stories, even if they consist of only single images. But for the story to work as an advertisement, several conditions must be met. Think about what customers want from your product, how it can help them and what benefits it will bring. Then wrap your findings in a beautiful shell - and the job is done.

Offline advertising_good story

Take, for example, an advertisement for tourism in betting email list London. It is easy to understand that the characters in this picture have been in the capital of Great Britain for a long time. And they probably want to visit this city again. The story is very simple, but it can be told. And people, as already mentioned, like stories.

Another example of a great story is a print ad from Stihl . The image shows a lumberjack son unwrapping a Christmas present from his parents. And he clearly likes the gift because he has been wanting to try out his new Stihl chainsaw for a long time. When we look at the illustration, we immediately build a story in our minds, thereby strengthening our connection with the product or idea being advertised.

Offline advertising_good story

Think about how you can make a good advertisement by creating a story in a picture or animation. When people look at an illustration, many of them forget that it is just a marketing ploy, the purpose of which is to make them buy a certain product or order a service. The line between advertising and entertainment is erased, the call to action is no longer intrusive - and people are more willing to make a purchase.

We root for the losers

Another method often used in offline advertising. Many people like to see how someone who has no chance of winning eventually wins the competition. This allows them to believe in miracles and increases their self-confidence. It suggests that if you want, everything is possible. Most people are for justice at heart, they do not like it when someone wins by taking advantage of the situation. They worry about those they sympathize with inside.

Offline advertising_root for the losers

An example is the GEICO commercials. They show cavemen suffering from discrimination against a more "advanced" community. People like to root for the underdog, so the company's strategy worked 100%.

Offline advertising_root for the losers

Or take the Trix bunny. The commercials are designed in such a way that everyone watching them understands that the poor bunny will never get porridge from the kids. But every time the viewers hope that a miracle will happen and the bunny will finally get his long-awaited porridge.

By creating an image of a loser, you make customers empathize with this character, using people's emotions to your advantage. The only thing you need to remember when producing this kind of advertising: it must have a healthy dose of humor. Otherwise, such videos will cause nothing but depression.

Examples of good offline advertising can teach internet marketers a lot. But in the area of ​​advertising campaign support, online product promotion has a clear advantage. With the help of special internet tools, all marketing decisions can be easily controlled and subjected to careful analysis.