Since the primary function of our brains is to keep us safe, we automatically contextualize all the information we encounter on the basis of how it impacts us personally. That’s why we tend to be drawn to information that features relevant details about us; the star of our movie.
In fact, in a Harvard University study, researchers gambling data qatar noted that 30-40% of everyday speech is used to inform other people about ourselves and our own subjective experiences. Further experimentation in the area of financial rewards also discovered people prefer to answer questions about their own beliefs and opinions even when answering other types of questions would have earned them more money.
The key message: people will pay to talk about themselves!
It’s no surprise then that one of the best ways to engage customers and get them to respond is to make the questions and dialogue about them. Of course, if your goal is to achieve maximum engagement, this information should go beyond simply understanding their role, industry or company and include information that is both timely, relevant, and accurate.
For example:
Did they just change jobs?
Were they just mentioned in the news?
Have you been to the place they’re from or went to school?
Do they have an especially interesting role or career history?
Did you read an article they wrote and enjoy a particular quote?
Did you catch them in a podcast and recall a specific insight they shared?
How Facebook Groups Can Serve as a Hub for Engaging Leads
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