The most important elements of Pinterest at a glance

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Boards
Boards keep your account organized, unlike many other social media platforms like Instagram. By default, Pinterest sets up 5 pinboards when you open an account, and you can of course change the titles of these. You can also create additional pinboards, and an unlimited number of them. Creating them isn't that difficult, but considering which boards you should create as a company is a little more difficult. Think about it carefully. Give them meaningful names and don't forget to add a description to each pinboard on Pinterest and assign the pinboard to a category.

Pins
A pin is a link or photo that you have uploaded and pinned to your pinboard. This pin can then be "repinned" by other users.

Repins
If you like a pin, i.e. an image while browsing Pinterest, you can repine it. This means pinning it to one of your pinboards along with the source link.

Likes
Every picture on Pinterest can be "liked" just like you do on Facebook or Instagram. These liked pictures are then listed in a separate like list. So in a kind of "like" list.

Followers
Followers are people on Pinterest who follow you and your pinboards. The austria phone data goal is: the more people follow you, the more traffic you can generate on your website. This will have a positive effect on your ranking on Google and support your marketing activities.

Following
You can also follow users yourself, this is called "following" and is divided into two areas on Pinterest. Firstly, you can follow a user completely, i.e. you follow all of their pinboards, regardless of how many the respective user has. Secondly, you have the option of following one pinboard from several selected ones. That is entirely up to you. Just like on Facebook or Instagram, follow interesting people - that's the most important thing!

Key benefits of Pinterest:
Once you have checked in the first step for your company whether your target group is also on Pinterest, it is time to set goals and develop a strategy . In addition to reach, targeted customer communication and community building, Pinterest also offers a clear search engine (SEO) advantage in Google rankings. A Pinterest account is indexed by Google. Discover the advantages of Pinterest.