You Must Convince Them That It Is Legit

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Urgency Saves Them Money and Saves You Time
While the technique is effective to some degree, it has become less so over time as it is increasingly recognized as a sales technique and not a legitimate business proposition.

And that is what it should be, a legitimate business proposition that helps a customer save money on something that they want and need by helping the salesman reduce the money and time it takes to sell it.

We know that orders placed on the first visit eliminate the cost of additional visits and save time that could be better used to meet with other prospects. By simple economics we know that when the cost is lower, the price can be lower.

Why Buyers Do Not Believe “Today Only” Offers
While in that sense it is justifiable, the problem is that uruguay telegram data it is effective only to the degree that it is believable, and fewer and fewer people believe that the “today only” discount is actually for today only.

Why? Because fewer and fewer salespeople use it correctly.

If you use a “today only” offer in your sales presentation, and the prospect does not buy that day, would you offer the same pricing if they called you back the next day?

If you wouldn’t, then you are in the honest minority, but it is that majority of salespeople that would offer the same pricing at a later date that have taught prospects that the “today only” offer is not a legitimate business proposition, but exclusively a sales tactic of high pressure selling.

So can a “today only” offer be an effective sales technique?

Only if you can convince the prospect that it is legitimate, and this is difficult.

How can professional salespeople meet the critical need of building urgency to assist a customer in coming to a decision on the first visit for the benefit of both the salesperson and the prospect, who might otherwise neglect to act in their own best interest?

Create Offer Urgency With Your Sales Presentation
Start by creating urgency in a real way through your sales presentation.