Michael Lewis, author of The Big Short and The Blind Side, among many other impactful non-fiction works, said this in his MasterClass on writing: “One of the things that will strike you about my books is that almost every subject was someone who was basically ignored. So pay attention to the unusual, powerful interest you have in other human beings.”
This is an incredibly useful sales tip (as well as a life tip). Be interested in people. Genuinely. Your goal is to make a human connection, not a sale.
The happy outcome of a genuine relationship is that sales often follow.
Build real relationships
In sales, the emphasis is often all about closing. Do whatever it takes to close the deal. But that’s not a relational mindset.
Instead, a more effective approach is openness.
Think about how you can open opportunities for your potential denmark mobile numbers list customers. How can you solve their problems? Help them get a little closer to their goals?
Reach out, offer help, expecting nothing.
It’s not a wasted effort. It’s the first step in relationship building. When people:
Feel seen
Feel heard
Feel valued
They are far less likely to see you as some annoying sales pariah and more like a friendly peer eager to help.
The importance of relationship selling infographic.