There are fewer and fewer successful sellers

[nusaiba127]

Trend #3:
Given the information field that surrounds us, it seems that anyone can sell on trading platforms.

But in reality this is not the case at all.

In August 2023, the largest Russian community of MGPO sellers, the analytical service Shopstat and Modulbank conducted a study of the real situation on domestic marketplaces and found out that:

there are not many active sellers on marketplaces

According to Wildberries, there are over 800, sweden consumer email list 000 sellers registered on the platform, while according to Shopstat, only 192,215 sellers actively sell on WB (to clarify, data for August 2023). Those who make 30 or more sales per month are considered active.

According to information from Ozon, there are 120 thousand sellers on the platform who have had sales over the past 12 months. According to Shopstat, there are slightly more - 123,652 active sellers.

Only 18% of active sellers on WB and 13% on Ozon have a turnover of more than a million per month
The majority of sellers have a turnover of 100 to 500 thousand rubles per month.

The image below, in particular, shows a graph of the distribution of sellers by the amount of monthly revenue on Wildberries.