The Best Marketing Automation Tools in 2024

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The key here is that the content you share should ideally be arms-length from your company, brand, or product and add legitimate value. That means it’s best to avoid resources that scream “Look how great we are!” like customer case studies or testimonials. Instead, use Google to easily find a relevant article from Harvard Business Review gambling data russia or a study from Gartner or McKinsey and send it to your customer with a note like, “Hey, I just caught this article about [ABC] and it reminded me of that conversation we had about [XYZ] where you mentioned [123]. Thought you might find it interesting.”

That’s it! No ask in return. Simply “thinking of you”.





4. Invite Customers to Valuable Events
As you might expect, inviting your customers to sporting events, concerts, dinners, and other experiences are all great ways of adding value. They also provide amazing opportunities to introduce them to like-minded customers and connect with them on a personal level. There’s only one catch. You CANNOT use the event to explicitly pitch your product or service! To be clear, that doesn’t mean events involving product or solution pitches are off-limits. There is definitely a time and place for them. Rather, they do not promote the same levels of reciprocity as events solely focused on adding value outside of your solution.