Special measures to promote products and increase sales during a crisis

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In a difficult economic situation, the first question people have is how to save money, which suddenly became scarce. And no one is in a hurry to buy, to keep up with each other and demonstrate their solvency. People buy only the bare minimum, no new cars and modern repairs, all this for later.

Consumers are becoming less willing to dj email list part with their money. How can we make them buy more during a downturn? The idea is simple: the product is still attractive to customers. This means that you should encourage them to buy with special promotional offers that create the illusion of a profitable investment (simply dropping prices is an expensive and unprofitable way to increase sales during a crisis). Be sure to set a time frame for participation in the promotion. For example, give a gift to everyone who buys five promotional items before the end of the month.

Try to actively promote related products that sell poorly on their own. Special promotions designed for holidays work very well: this creates a positive mood and encourages purchases. It is important to clearly understand the needs of your customers and act in accordance with their interests.

Discount cards and special discount coupons help to form a loyal attitude. They retain customers and encourage them to make subsequent purchases at a certain outlet or chain. Moreover, coupons can be handed out to everyone on the street, and they will give the right to make a profitable purchase, receive a discount, a gift, etc. An excellent tool is a cumulative discount card, with which the customer buys again and again to increase the size of future discounts.

System of discounts and special offers

It should be understood that in periods of financial decline newspapers and magazines are bought little, so it is better to target the main advertising on the Internet (it is also cheaper). By the way, a good way to increase sales in a crisis is to sell goods through an online store.

That is, the entire marketing policy should be based on the fact that people are very keen to save money. So show your customers that by buying your product, they will save more than the product or service currently costs. And back this up with convincing facts.

Let's say it's an ad for shoe polish, where two people buy the same shoes, but one of them also buys your polish. What happens a year later? One of them already needs a new pair of shoes, and the other one just comes to buy a second tube of polish.

Advantages of an online store

There is no need to pay staff, there is no rent, and the store is open 24 hours a day. A professionally created online marketplace becomes an excellent support for business and a channel for increasing sales during a crisis.

Here it is better to entrust everything to competent webmasters. They will also promote the site, present all product items in a user-friendly form, and think through SEO optimization. It is imperative to collect statistics on visits, identify the pages that are of greatest interest, and those on which no one stays, and figure out why.

Constant improvement of your web resource will definitely increase sales even during a crisis, without requiring serious expenses. If you do not have your own professionals who can develop a design, layout, launch and promote the site, outsource this part of the work.