4. Beyond the page: off-page seo essentials

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SEO-friendly layouts – Website aesthetics and SEO priorities can feel at odds. But you can balance user experience (UX) with organic traffic generation. Key elements like whitespace, color schemes, and layout play a big role. A well-designed page looks appealing and keeps users engaged. This boosts metrics like time on the page, brand searches, and click-through rates (CTR). Better engagement also supports your SEO goals..
Mobile-friendly design – Most users rely on their phones to search for content and products they need. Google looks at your mobile site first to see whether it is responsive. Make your site work well on all devices to improve user experience and rankings.
On-page SEO focuses on optimizing content structure to improve the user experience. But building a strong online presence doesn’t stop there.

To improve you organic search visibility, you need to look beyond your own site. That’s where off-page SEO comes into play—building authority, trust, and visibility through external factors.
The work you do directly on your web pages is only half paraguay mobile numbers list the effort. You need other techniques outside your site to maximize your off-site presence.

Search engines look at backlinks from trusted websites to judge your content’s quality. Sites that earn more quality backlinks tend to rank higher and get more traffic than their competitors.

Generally, there are a few modern link-building strategies to get quality backlinks to your site. One of them is digital PR.

Digital PR builds brand awareness and helps earn quality backlinks from trusted websites. This boosts your site’s authority and search rankings.

Reaching out to the media,
Getting sponsorships,
Writing press releases,
Working with influencers.
You can also earn backlinks by creating valuable resources like:

In-depth guides
Original research
Interactive tools
These resources attract natural links without you having to ask for them.

For example, this blog post on The State of Backlinks for SEO in 2024 is one of the top-performing resources on our website.