“Regardless of what kind of site you have — events, blog, or a shop, there’s a reasonable chance that your site is exposing URLs that are just a variation of something already discovered under a different URL. These duplicate URLs waste your crawl budget and your server resources; in fact, the most common source of complaints we get about crawling can be traced back to these useless URL spaces, more often than not caused by faceted navigation.”
The takeaway
Now, Google has made its faceted navigation blog an official documentation guideline; it suggests that the tech giant is anticipating and preparing for increasingly complex website structures.
Site owners should follow Google’s new guidelines to avoid henan mobile numbers list over-crawling issues, such as the slow discovery of new content and the waste of crawl resources, by optimizing filter URLs or blocking them entirely. Google explains how to do both on its new faceted navigation best practices page.
Terry is a seasoned content marketing specialist with over six years of experience writing content that helps small businesses navigate where small businesses meet marketing - SEO, Social Media Marketing, etc. Terry has a proven track record of creating top-performing content in search results. When he is not writing content, Terry can be found on his boat in Italy or chilling in his villa in Spain.