Practical application of SEO tools in your company

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After the first book "SEO as an element of your company's marketing strategy", which is still very popular, it's time for the second one, which will help you learn in a practical way how to use the most popular SEO tools used every day by SEO agencies and SEO specialists - freelancers from all over Poland! In one book about SEO, instructions for using as many as 32 applications for positioning websites and online stores have been collected. This book is a practical guide to SEO tools, the documentation of which is not always available in Polish, which can be a big barrier for people who do not know English well. The method of using each of the 32 applications has been discussed using specific examples and embellished with photos that will simplify learning how to use specialist SEO programs. The book is available in a printed version, as well as in an e-book.

The article answers the questions:

Which SEO book should I choose to learn how to position websites and online stores?
What SEO programs should you use to position websites?
How to perform a technical SEO audit, acquire SEO links and analyze competitor activities?
Contents:

The first tool you will start learning with in my SEO book is usa mobile number Trends , which I think is worth knowing and using when working on finding popular phrases and topics that are gaining popularity in the Google search engine. With its help, you will check the popularity of selected keywords based on the regions in which they are most searched. This application starts the module "Phrase Search/Content Editing".



Google Keyword Planner
The second tool that I will “take to work” will be the Keyword Planner , available in the Google Ads advertising system panel (formerly Google AdWords) and which is also worth using to search for popular phrases in the Google search engine. Its advantage over the Google Trends tool is that with its help you will be able to learn more details about the analyzed phrases, based on historical data from ads in the Google search engine.

Senuto
The third, more advanced and primarily Polish tool that I will present to you is Senuto , which will not only help you find popular keywords, semantic phrases and questions asked by Google search engine users, but will also help you check if your site is experiencing cannibalization of phrases. Its capabilities also allow you to find phrases that are used together with your competitors and keywords that you have in the TOP 3/10/50 positions.