Here is what the experts have to say

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“Building engagement is communication’s toughest part, but it can be achieved with a bit of test and learn. Parents are looking for it, but one email isn’t enough. You want to be providing regular touchpoints for them to read. Varying the outreach method, the time of day, format, and imagery can help attract your audience’s attention when they’re australia rcs data in the mood to read it. And make it look more engaging!”
– Abi Jacks, Director of Marketing & Growth, LoveAdmin

“Be aware how busy parents are; make it easy for them to access the information they need to know. Have it in various places, for example, a knowledge bank on your website, emails, a member’s area, an information pack. To really stand out from the crowd, set up a system to regularly update parents about what their children are doing in sessions.”
– Dr Jenni Bradford, ICAP

Key takeaways for activity providers
Establish efficient comms with parents. Send updates and important information on social media, and by email and SMS
Give easily accessible, up-to-date information on class schedules and availability
Don’t be afraid to add attachments to emails and provide additional information: more is more when it comes to communication
Stay on brand – help your parents easily spot an update from you by keeping branding aligned in every email
If you don’t have good communications built into your class and club management software – get a quick demo of why our comms are industry-leading.