Fatal Mistakes When Choosing a Domain for a Website

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Use a pun in your domain name

When choosing a domain name, the main thing is not to overdo it with creativity and excessive cleverness.

Various wordplays and puns rarely work forex email list well as a name. Any overly original option should be tested, preferably on people who are far from the field of activity specified on the web resource.

Use a pun in your domain name

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If a person thinks, even for a few seconds, what such a name means, then it is better not to mess with this domain name. In search results, users are not used to thinking for a long time and solving something - they simply will not open a site with an incomprehensible name. If they do click on it, they will not stay for long anyway, especially if the domain name does not match the content.

This is an irritating factor for both users and search robots. The latter will understand the discrepancy between the content and the declared one, and the site will lose its positions in the search results. Therefore, choosing too original names is not always recommended.

For example, the domain name Wintersexpress.com is associated with something like hot adult news. But in fact, it is a harmless site of the printed edition of the city of Winters. The letters accidentally formed a phrase with a completely different meaning, and the name is already misleading people.

Create new words

Creating a new word brand is a good idea, but you should understand that a word only makes sense to its creator, and to other people it will look like a set of letters.

The user may understand the domain name-brand, but he is unlikely to realize that this brand (and the site) will suit him. Therefore, most likely, he will leave the web resource.

It is important to realize that naming is a difficult and painstaking job. Creating a brandable domain name on your own is difficult, especially for newbie bloggers. If this is the choice you have made, it makes sense to contact professional namers or a naming agency.

Use a subdomain of the blog platform

Until now, new bloggers have been creating websites on free services with corresponding subdomains like .blogspot.com, wordpress.com, narod.ru. Previously, no one paid attention to this, but now it is not accepted to do so for a number of reasons:

The site operates on someone else's platform and is completely dependent on its policies. If it makes changes, suspends the web resource or closes down, nothing can be done about it.

Free platforms with subdomains are unprofessional to use. The user will immediately understand that this is a newbie's site, and this fact is unlikely to add to his trust in such a web resource.

Outdated design.

An example of a not very successful solution on a free platform with a subdomain could be the site music70-80.narod.ru.