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Special offers
Determine when there is a drop in traffic and offer a discount for those hours. Remember that people's behavior can be influenced. Discounts encourage customers to change their shopping preferences and feel like thrifty owners. It is better to make such promotions permanent to stabilize the flow of visitors.

For example , in the Pyaterochka store from 10:00 to 17:00 on Wednesdays and until 13:00 on weekdays, there is a 10% discount for pensioners.

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Bonuses "for a friend"
The word-of-mouth principle: bring a friend and get a reward. This method helps to attract more customers and increase sales, and also brings moral satisfaction. As a bonus, you can use a coupon or promo code with a fixed amount, which will help pay for part of the purchase. For example, in Rocketbank, 500 points are awarded for inviting a friend.

Sale
In some cases, prices are reduced to sell off leftovers and optimize warehouse stocks. In other cases, prices may be raised first and then lowered. People are looking for a bargain, so sales are an attractive way to make purchases, including impulse purchases.

One of the bright examples of sales is "Black Friday", which is held in many large stores, such as "M.Video".

Bonuses for purchase
This method is most often used in the online trade industry. Its essence is that accrual of points for the first purchase encourages a person to make it. However, the points can only be spent on the next purchase, which stimulates repeat purchases. Do you see the connection?

For example , bonus systems are actively used in most hypermarkets specializing in the sale of electronics.

More is cheaper
This is a time-tested method in the field of trade and sales psychology, which consists of offering the buyer a discount or a gift for a purchase of a certain amount. People find it psychologically easier to make purchases if they know that they will get more goods for their money. As a bonus, you can use a coupon that can only be used for the next purchase.

One example of such a discount is a set of 30 pairs of socks.

Time constraints
Limited-time promotions, such as Black Friday or a private sale, are used to encourage customers to buy. It is important to create a sense of urgency, otherwise the customer may miss the opportunity.

Time constraints

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To attract customers, it is important to announce the promotion in advance, especially if the product is expensive. A countdown to the end of the promotion is often used, for example, "N days left until the New Year."