What mistakes do sites make in Yandex mobile search results (and how to fix them)

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Web development is an area where a huge number of technical errors are made. And mobile versions of sites are often laid out incorrectly. Here is a list of the most common shortcomings that negatively affect the position of a resource in Yandex mobile search results. In many ways, they coincide with the points of the checklist.

What mistakes do sites make in Yandex mobile search results?

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In the mobile version, meta tags and gmx email list titles are missing or do not match the main one. You need to make sure that they are filled in and their content is the same.

Blocks with vertical or horizontal scrolling. It is not advisable to use them at all: any scrolling other than the usual scrolling down of the page should be avoided. If you cannot do without scrolling, consider optimizing tables, wide content blocks, images, etc. for the narrow screens of mobile phones. This will probably require some ingenuity.

Images, scripts and style files are hidden from indexing. This is an error for any type of site - be it mobile or desktop. For Google, this is especially critical, since this search engine executes js files during scanning and renders the site using an advanced algorithm. However, individual scripts can be hidden, this is even used by SEO specialists.

Browsing pages is complicated by widgets, ad units, and pop-ups. Even small units, taking up only 5% of the PC monitor space, can block an important part of the site's content or functionality when viewed on a smartphone. Blocks with ads for the project's application are often the source of problems with mobile search results in Yandex. Carefully consider how your banners and pop-ups will be displayed on mobile devices: their size should not take up more than 5–15% of the entire screen space.

The redirect is set up incorrectly. This happens quite often when there is a separate mobile version: the redirect is carried out by useragent from any page of the desktop version to the main page of the mobile version (and not to the one that corresponds to this document) or is not done with the response code 302, as it should be.

Content is partially or completely unplayable. When adapting a site for mobile devices, check whether all URLs and file paths are correctly specified, whether images are visible, whether animation works (it should be created using HTML5 technology). The more pages with unplayable content a resource has, the worse its position in Yandex mobile search results.

The text is unreadable, functional blocks and individual elements are too small. If this is the case, it will be difficult for the user to perform basic operations on the site: read the content, go to the menu and click on links, fill out forms, make calls. If the element is too small, try increasing the font size, indents around the element. For mobile versions, it is undesirable to use a text size of less than 12 pixels.

Pages load very slowly. In principle, this is true for any version of the site, not just for the mobile one. Speed ​​becomes a serious problem if a user with a weak Internet connection visits such a site (which is typical for smartphones not connected to Wi-Fi). Conversion largely depends on loading speed. The source code should load in 700 ms or faster, and its size should not be more than 120-140 KB.

The viewport and viewport meta tag are set incorrectly. This makes the resource obviously unsuitable for mobile use, and it can only dream of large traffic volumes. It often happens that the page width is fixed and is displayed crookedly on mobile devices; or the minimum viewport is too large for a particular device and the user has to scroll to the right. Such gross errors should be corrected first.