Widgets for a website - what is it?

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Modern business largely depends on its effectiveness on the Internet, so website widgets are a great tool for increasing it. They are used to keep the client's attention on the online resource, as well as for faster interaction with it.

If you know how to correctly configure widgets on your site, then there is a high probability that the user, having found himself on your resource and having become interested in a particular product or service, will indicate his contacts for subsequent communication with you. Therefore, below we will tell you how exactly to use graphic design email list widgets and which of them you can use today.

Widgets for the site

Source: BearFotos / shutterstock.com

One of the important criteria for the success of any business is its presence on the Internet. Today, impressive advertising budgets are gradually moving to online channels, since offline advertising is no longer so effective. But this does not mean that if you spend huge amounts of money on website promotion and customer acquisition, sales will immediately increase. It is not enough to simply bring a person to a web resource. It is necessary that he or she at least leave contact details. Then comes the work of sales managers.

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The percentage of users who have made an order is defined by the term "conversion" and is designated as CR. In order for advertising costs to be effective, you should strive to constantly increase conversion. Events to increase CR are often associated with website modifications, which are quite expensive. They include finding a good specialist in this field, which is also not easy. Meanwhile, small and medium-sized companies also want to develop web resources, thereby increasing business profits. So we smoothly approach the topic of using widgets, which can become a real and effective way to increase conversion in conditions of small budgets and lack of time.

To understand the essence of the concept "widget", let's turn to the origin of the term. The word is derived from the English widget, which is translated as "trinket", "device". In the field of Internet technologies, a widget is an application with a specific option.

The widget functions can be different. The application informs, complements the desktop, allows exchanging messages, etc. Its use increases sales, which is attractive for any business, given that the costs for the application itself are small.

The origin of this application is not so simple. Twenty years ago, widgets for the site appeared, written in the programming languages ​​​​html and JavaScript. They performed all the functions listed above.

Nowadays, such applications are used daily - on Android, in social networks, Internet browsers. On the phone, they show the weather forecast, on the computer monitor, they show the time. They can also be presented as an icon that launches the program.

Widgets for the site

Source: Antonio Guillem / shutterstock.com

Externally, widgets for a website look different: a field and a button on a strip located at the top of the screen. These are the so-called toppers, informing about various promotions, sales, discounts or collecting contact information. Their function is mainly informational. The widget at the bottom of the screen is a floor.

Widgets also include pop-up windows on web resource pages. Windows are necessary for collecting user data. Ultimately, they help in working with CRM systems and in website promotion.