Using additional promotion channels

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B2B audiences, as a rule, do not leave a request for products in one click. This is a given that must be kept in mind.

For successful promotion, when developing a strategy and implementing it, it is imperative to think through a scheme for converting site visitors into potential customers: possible ways of obtaining their contacts and subsequent warming up.

Using additional promotion channels increases the likelihood that a potential B2B client will leave a request.

We recommend paying attention to:

email newsletters. With an eye on providing useful QWcontent, not spam;
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retargeting and contextual advertising;
promotion in Telegram channels. Including with TG Ads

By the way, a recent study by Ashmanov and Partners on uganda consumer email list what kind of advertising irritates users showed that it is advertising in Telegram channels that users are most tolerant of (only 35% of respondents are annoyed by it, compared to 69% by advertising inserts while watching videos).

The result is logical: advertising in TG, regardless of how you promote, with Ads or seeding, is published in a native format in near-thematic groups. That is, when reading posts in a group about construction, you will only see ads on related topics, and not, say, ads for weight loss courses.

Useful material:

Promotion in Telegram: 4 life hacks for an easy launch

synergy of these or other advertising tools.
But in any case, it is worth focusing on the interests of your target audience and providing them with content in accordance with them in order to attract and warm them up, rather than irritate and repel them.

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