Factors influencing the formation of the marketing strategy of the enterprise

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The objectives for which the marketing strategy is developed are:

increasing the number of customers /orders for products in order to improve their sales figures;

increasing the attractiveness of the product for potential buyers (TA);

growth of company profits;

capture of a significant market share;

obtaining the status of a leader in any market segment.

The company's marketing goals luxembourg email list must correspond to the key focus of the business, as well as the target duration of its existence. Subsequently, based on the existing marketing model, you can begin activities to promote the company on the market (advertising, PR campaigns, forming a sales policy, etc.).

The implementation of a marketing plan implies the implementation of a whole list of tasks related to the operational strategies of the enterprise (including in the area of ​​forming a pricing policy, creating/searching for distribution channels and promoting the company and its goods through advertising). Keep in mind that nowadays companies not only try to maintain/increase their influence and status in the current market, but are also constantly searching for new segments.


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Today, the economy is changing and improving very quickly. That is why only a company whose marketing strategy is maximally flexible and dynamic, and therefore can be easily redesigned in accordance with changes that have occurred in the market, will be able to achieve success in business. It is impossible to create a universal marketing plan that is equally effective for all companies. In each specific case, all stages of the company's activities are formed strictly individually (taking into account the area in which the company operates, the features of the products it sells, etc.).

Factors influencing the formation of the marketing strategy of the enterprise
Today, the formation of an organization's marketing strategy is influenced by a number of factors and is also based on a large volume of specialized information (monitoring industrial buyers and their needs, studying the state of a particular market segment, etc.).

Factors influencing the formation of the marketing strategy of the enterprise

In the process of forming a marketing model, the following factors are taken into account first of all:

Predisposition to growth in demand for the product and the external marketing environment as a whole (demand for the product on the market, customer needs, product movement patterns, legislative regulation, course of movement in business circles, conditions for placement in a certain location, etc.).

Competitiveness in the selected market segment (atmosphere, specifics, largest competing companies and their operating strategy).

Management reserve, as well as the potential and reserves of the organization (commodity, monetary, market, personnel/managerial, information, innovation, etc.), identification and further use of the company's strengths in the competitive process.

The idea that underlies the company's development, the key ideas/mission of the latter, as well as the tasks of business activities in strategic areas.

The formation of a marketing model is influenced by both the internal resources of the organization (the atmosphere within the company, including the latter’s capabilities) and external factors (demand and its characteristics, competition, factors related to the management and regulation of various spheres, as well as economic and social relations, and much more).

Internal factors that influence the formation of a marketing model of brand recognition (including price positioning) are the technological, resource and organizational reserves and potential of the company.