Important points to note and tips when using SNS advertising

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When conducting social media marketing, we recommend using several social media platforms at the same time.

Since the SNS that users use most varies, using multiple SNS apps in combination allows you to approach a wider range of users.

It is a good idea to use azerbaijan cell phone number list Twitter to post new information and special offers, and Instagram to stream videos.





Here are some tips and things to keep in mind when running SNS ads.

Compare engagement rates to regular posts
Deliver ads with a clear purpose


Compare engagement rates to regular posts


The first thing to note is to compare the engagement rates of your regular posts with your ads.

Unlike regular posts, social media ads are not algorithmically boosted in terms of the number of times they are displayed, so engagement rates may be lower than usual.

If your engagement rate is significantly lower than your regular posts, it may be that your ad content is not matching the needs of your target audience.

In that case, you will need to reconsider your persona settings and advertising content.



Deliver ads with a clear purpose


The second tip is to have a clear goal when delivering your ads.

When running your advertising, are you able to have a clear objective and implement the PDCA cycle?

Specifically, if you want a large number of users to learn about the appeal of your company and its products and services, if you want to spread useful information, or if you want to increase the number of visitors to your online shop, then you should actively make use of social media advertising.

When running social media advertising, it is important to first have a clear purpose as mentioned above, and then create high-quality content with that purpose in mind.