How it fits into Inbound Marketing

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TOFU (Top of the Funnel): What it is and How to Create Relevant Content

If you own your own business, you most likely know the pain of losing a sale. After weeks of promotions and demos, talks and wooing, the prospect leaves the sales funnel without buying. However, this could be avoided by using the right strategies at each stage (TOFU, MOFU, BOFU) of your sales funnel.

To help you and prevent this from happening again, in this post we will talk about the TOFU or top of the sales funnel. This is the widest part of the funnel, where the largest number of visitors and organic traffic are received. It is the ideal time to educate your potential buyers, spark their interest so that they become loyal customers of your brand. Do you want to know how to do it? Keep reading.

But first, let's remember what a conversion funnel is. Let's see.


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What is TOFU
TOFU is the acronym for Top of the funnel, it refers to the highest part of the sales funnel .

At the top of the funnel (TOFU), there are your prospects. Those users who are looking for information about the product, solution or service that your company offers. At this stage, it is important that you design digital marketing strategies and relevant content to attract interested parties. The more prospects are at this stage of the funnel, the more likely you are to increase your sales at the end of the funnel.

In this sense, you must create interesting content that attracts as many visitors as possible. Remember that you should not give them an offer because they are not yet clear about what their needs are. So what should you do? In the TOFU stage, it is best to distribute content in post format, this way you can help them clarify their doubts and identify what they need.

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Importance of TOFU content in your sales strategy
TOFU content is intended to attract more visitors to your website or blog. Therefore, if you integrate it into your sales strategy, you will have a better chance of attracting more leads , which can later be converted into customers.

TOFU content

Now, there are a few points at the top of leads for commercial real estate the sales funnel that you should consider in your sales strategy. Let's take a look.

First contact: This is the phase where you make initial contact with your users, so it is the ideal time to spark their curiosity and introduce them to your company and the solutions it offers.
Make the discovery: Customers become aware of their problems or needs that were previously ignored, now they want to find solutions.
So, your content should be geared towards educating your customers or potential customers about your products or services and offering solutions to their needs. If you do this, your sales are likely to increase.

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As we mentioned before, in the TOFU stage, or top of the funnel, there is a considerable amount of potential, unqualified customers. The objective of your Inbound Marketing strategy should be aimed at sorting these potential customers. That is, those users who need your product or service, in order to qualify them and convert them into customers. To achieve this, Inbound Marketing relies on valuable content.

Remember, this is the first phase of the user's purchasing process, so your potential customers have a difficulty and are looking for a solution that fits their needs. Here, your company should not try to sell them any product, on the contrary, what you should do is offer them help and support. If you try to sell them a product, they will most likely leave your site.