Principles of Using Referral Marketing

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Implementing your own referral strategy to increase referrals and sales is not that difficult. Here are 6 principles that you can apply to your online store right now:

Work to create exceptional customer service and a memorable shopping experience

Any referral program is based on a great product, great customer service, and a positive customer experience. This is the core of any referral marketing campaign. You need to start by assessing the customer experience in your online store, looking at it from the customer’s perspective, and asking yourself, “What is it that is worth telling your friends about?”

Rate the analytics

It’s possible that you already have referral traffic philippines email list and don’t even know it. Google Analytics has a whole chapter dedicated to referrers. The information in it will help you understand which sites are linking to you and sending visitors to you.

Google's concept

Source: unsplash.com

The report will tell you about the number of both visitors and buyers. You will also understand which of the referral sites is best suited to solving your problems. With this information, you will be able to contact the owners of these sites and jointly develop a system for increasing traffic. Thus, you can agree on the following conditions:

additional mentions of your company in new messages;

guest posts on the site;

joint referral program and revenue sharing.

Make sure your product and recommendations are shareable

There are many options to create instant appeal for your product. Think about its packaging, as it is an important element of the shopping experience. Your goal is to create such packaging that when a person unpacks the product, they immediately want to capture the process and share it on social media.

For example, TrunkClub works very carefully on its packaging. Thanks to this serious approach, the latter delights buyers, who in turn film the unboxing, sharing this content on YouTube, which increases the audience reach.

TrunkClub

Everlane is another example of a company using product packaging as an additional advertising channel. Products purchased from Everlane are wrapped in craft paper, with the Everlane logo on it and a thank you note attached. This encourages customers to post photos of the packaging on social media.

Think about what your wow factor might be that will surprise customers. Your goal is to make customers want to talk about you on social media and recommend you to their friends.

Make it easy for customers to reference your brand

Make sure that sharing information about your product or brand is easy. There are many options for doing this. For example, you can add a share button right to the main navigation bar.

It's better to make it so that when a client selects this item from the menu on the panel, a window with a pre-prepared text opens in front of him. It is necessary that a person can share this text on Twitter and Facebook without thinking about what to write.

You can also come up with smaller, but still effective options: for example, place social media icons on each product page.

Earn money by attracting recognizable people

Well-known people in your field of activity are a valuable find for you, as they allow you to increase referral traffic and sales. The main task is to find famous people who are very close to your target audience.

It is possible that you do not have the opportunity to collaborate with a Hollywood actress who would help promote your product. But there are many opinion leaders, albeit with a small, but still quite extensive target audience. However, you can do it even easier: for example, write to a famous blogger, YouTube or Instagram user and ask if he can make a sponsored publication or film a review of your product if he likes it.

Reviews can also be a source of referral traffic.

Consumers trust other people's recommendations more than your claims about your brand. So work on getting customers to share product recommendations and experiences with you. A good example is the Tree Ranger Beard Oil product page by BeardBrand, which has over 400 reviews and an average rating of 4.7 out of 5. Such reviews may not add traffic to your site, but they will dispel doubts for those who are unsure about the need to buy.