Landing pages for collecting contacts

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5.
Such one-page sites are aimed at obtaining visitors' contact information in exchange for a valuable offer: free material, a course, a consultation.

It is assumed that after a potential client has completed a target action, you will begin to “warm them up” using email newsletters, chatbots, or other methods to gradually increase engagement and lead them to a purchase.

An example of such a landing page:


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Source

6. Portfolio landing pages (B2C and B2B)
Necessary to demonstrate completed work argentina consumer email list and implemented projects.

At the same time, in the B2C sphere, when preparing and filling such a landing page, the emphasis is on evoking an emotional response from the consumer, and in B2B - on a rational approach and identifying key business advantages.

In the case of B2B, buyers are looking for partners and contractors for the long term, so such a portfolio will confirm your expertise, reliability and ability to satisfy even very specific customer needs.

Advantages and Features of Portfolio Landings for B2B
Let us separately note why it is so important for B2B companies to use this type of landing pages.

Firstly, they help to convey your expertise and ability to simplify the solution of complex problems for clients. Accordingly, projects that demonstrate the solution of complex problems that meet the needs of your target audience, knowledge of your business and unique methods and approaches should be “put on display”.

Secondly, they can be used to show potential clients detailed case stages : details and results of projects with a step-by-step breakdown. The steps should describe the client's problem, the approach that was used to solve it with an explanation of why they chose it, and, of course, the results of working with you. We recommend supporting cases with relevant and up-to-date data, as well as customer reviews.

Case: