This aspect impacts both user experience and their loyalty

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4. Other key processes :

select and test other processes that are important to portal users, such as receiving customer support, managing an account, processing a product return, and the like;
Estimate the process execution time, number of steps, complexity and possible obstacles for the user.
Important : testing of key processes must be carried out with the participation of real users or representatives of the target audience, otherwise the feedback received will not be relevant.

Step 5. Checking the portal speed
It's obvious and a fact: a slow loading site can discourage users and reduce conversions, and it directly affects the user experience.

If the page loading process takes a long time, it can irritate your site visitors, reduce their satisfaction level, and increase the likelihood that they will leave the site.

use specialized online tools : Google PageSpeed ​​Insights, GTmetrix, Pingdom Tools, to evaluate the loading speed of various portal pages, learn about possible problems that slow down the process, and optimize resources;
conduct download tests on different devices (computers, tablets, mobile devices) and different types of Internet connections (Wi-Fi, mobile communications) to ensure that in all cases downloads are fast and without delays;
Optimize images and content : reduce the size of images, CSS and JavaScript files, reduce the number of requests to the server;
enable caching to reduce the loading time of re-visited pages and use compression methods to reduce the amount of data transferred and speed up page loading;
analyze data and metrics . Thus, evaluate the portal performance metrics (page loading time, first rendering, interaction, etc.), study the information received and optimize the portal taking into account the results.
Checking the speed of your portal is an important armenia consumer email list step towards providing a great user experience. If you skip it, the effect of other actions can be greatly spoiled.


Step 6. Optimize for mobile devices
The reality is that most users now access websites from mobile phones and tablets. This means that a B2B portal not only can, but must be optimized for these devices.



To check if your portal is optimized:

make sure that the portal has a responsive design , which allows pages to adapt to different screen sizes of mobile devices, and check whether the portal elements (text, images, buttons) are displayed correctly and clearly on them;
Test your portal navigation on mobile devices to see if it's easy for users to find the information they're looking for. We also recommend positioning your menu and navigation elements so that they're accessible and easy to use on smaller screens;
check the ease of filling out forms (order and feedback) and make sure that input fields and action buttons are large enough and easy to use on touch screens;
test the portal on different models of mobile devices and in different operating systems , confirming that it is displayed and works correctly in all variations.
Optimizing your B2B portal will also help you attract new customers and retain existing ones.