What tasks do services help marketers solve?

[subornaakter24]

The services of a marketer promoting the company's products and services on the Internet cover a very wide range of online tools - from analytics to working with social networks and graphics. Hence the conclusion: an Internet marketer is a reaper, a jack of all trades, and a jack of all trades. There are no tasks that would not be included in his sphere of activity.

We have collected more than 100 services and online tools that are popular with marketers around the world. Of course, it is not necessary to use all of these tools. But having mastered 2-3 online applications from each section, a specialist will become a real marketing guru.


A marketer is one of the key specialists of a network marketing contact list modern company. He solves strategic tasks for product promotion, so he needs to constantly conduct market research and determine the target audience.

Analytical and research work, as well as the implementation of the planned stages of strategic planning, act as steps of the ladder along which the company's product advances even before the moment when the principles of the advertising campaign are developed.

To successfully run a business, it is important to develop a competent marketing policy, or narrow the niche specialization, or differentiate the product line.

Business failures can be prevented by competently analyzing the market situation and making adequate strategic decisions. For example, research will help to understand the seasonal demand for certain product groups.

Even the most experienced and creative marketer needs special assistant services that allow him to quickly obtain important analytical information.

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Developing a marketing strategy based on a detailed analysis of the market situation. The most creative advertising may not lead to sales growth if it is not based on a thorough market analysis and competitor research.

Brand development and its positioning on the market. It is important to present the company's product correctly. "As you name your yacht, so it will sail." The name should not only be original, but also one that would attract the attention of consumers.

Developing an Internet resource, public page or group that would become a platform for selling the product. These tools should be effective for the company and convenient for the consumer. Proper design will inspire confidence in buyers.

Formation of a product line. The company's goods or services should be distributed according to the cost policy of demand - lead magnet (free), tripwire (inexpensive), flagship (expensive). Free - lead magnets (publications, instructions, articles, recommendations in PDF format).

The marketer must create conditions under which information about the product will be received by a large number of consumers, as this will increase the chances of its implementation.

Work out the psychology of sales. This is one of the main tasks of a marketer, since he knows much more about the product than buyers, but is confident that the product should sell. This situation in psychology is called "cognitive distortion".

Taking into account that there are both conscious and unconscious sales, it is necessary, taking into account the minimum number of conscious purchases, to make the company's offer as attractive as possible. Quite often, consumers make purchases not because it is necessary, but because they have received a tasty offer.

Today, high-level marketers are especially valuable. A marketer needs to understand targeting and other issues, but his main tasks are related to research and analytics.