Businesses from other industries

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It has already been said how important it is to have the same target audience as partners. Failure to comply with this principle creates risks. But if you build a campaign correctly, then all participants will benefit. To do this, they jointly release a new product or look for other points of intersection.

An interesting example is the joint efforts optometrist accurate email list of the Bakunin brewery and Afour, a manufacturer and seller of hand-made shoes. They came up with and launched the Sabotage brand: a new beer variety from Bakunin and a special model of sneakers reminiscent of craft beer in color and texture. The companies held a joint presentation of their new products.

Charitable foundations, public organizations .

There are several formats for working with them: transfer a certain share of your profits to the fund; inform clients what percentage of the cost of the goods goes to charity (and which one); provide financial assistance - free delivery of food, toys, clothing, medicine and other necessary goods to orphanages and lonely pensioners, and supply animal shelters with food).

This is not a particularly profitable PR in financial terms, but it works for the company's reputation: clients highly value the opportunity to at least slightly and indirectly participate in good deeds or solving social problems such as road repairs, construction of buildings, opening of sports grounds, etc.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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How to write a partnership proposal correctly
Create a business proposal for potential partners. The general idea of ​​this document is to show that you have a common clientele and can conduct mutually beneficial cross-marketing activities.

A CP for cross-marketing has the format of a short report or presentation. The information presented in it reveals the essence of your offer and the benefits that the partner will receive.

Describe in your CP:

Your company and the advertised product.

Cross-marketing project.

The terms of its implementation, cost price.

Please include illustrative materials: photographs, tables, calculations, graphs.

Expected result of the program.

Benefits that the partner company will receive.

A way of coordinating actions.

Communication channels.

Download a useful document on the topic:

Business Correspondence: A Checklist for Writing the Perfect Letter
The CP essentially summarizes the project plan. It is sent by fax or email, or can be given to the partner's representatives at a personal meeting. In the case of large-scale promotions, the CP is sent out en masse, to all potential partners at once, or as feedback is received from them. Interested companies need to send a release on the project and set a date for negotiations.