In "Social CEO" I share with you experiences and insights from practice, consulting, research and close observation. There are tips, interviews and a lot of valuable knowledge. And in interviews you will get to know many different leaders - those you may have heard of before. But also those who do not yet appear in the well-known lists and rankings.
The podcast for the book – the book on the special topic
book cover Social CEOThe podcast is part of the extensive range of information and knowledge on the special topic of social CEO, but also on the topic of corporate influencers in general, which I am developing to accompany my new book. "Social CEO" was published by Haufe-Verlag.
The book is above all: compact, short and focused on the essentials. It is a knowledge repository, guide, argumentation aid and practical manual all in one. It provides background, a structured introduction and a compact, practical, rigorously implemented linkedin data and very effective methodology for reputation building and the personal communication strategy of prominent personalities. The book therefore leads from the "why" to the strategic structure and consistent implementation (not only) in social networks and generally in the media.
This book uses tools, materials and methods that I developed in corporate influencer projects and specifically for executive coaching of social CEOs. Checklists and tip boxes lead you quickly to implementation. You will find examples of social CEOs on the accompanying book website in particular. I have also selected some that are not yet very well known and do not appear in the usual rankings.