Website integration with CRM

nusaiba125 · Post by **nusaiba125** » Wed Jan 29, 2025 9:43 am

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RetailCRM is synchronized with 1C and takes the list of products from there. When making a purchase on the site, the information is sent to CRM, and 1C uses the ID to determine the product that was ordered.

When an order or request is received on the site, it is sent to the CRM, and the order status is synchronized with 1C using the product ID.

Feedback forms on the website send a request to RetailCRM, belgium consumer email list and then to the manager's email. A similar scheme works for ordering a specialist consultation.

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Feedback forms with specialists

Creation of a unified customer base (CRM)
For the developed system, we used RetailCRM. Thanks to the connection of the site, the Unified Product Base and CRM, the client received end-to-end analytics up to profit and actual sales.

Problems. The company did not have a single database for storing customer data. The path of requests was not tracked, and they could be duplicated. Orders were not integrated with 1C.